---
id: "support/glossary"
type: "doc"
url: "https://affitor.com/docs/support/glossary"
kind: "reference"
updated: "2026-10-17"
---
# Glossary

> Common terms used across Affitor docs — server-side tracking, Stripe integration, invoice billing, and more

## A

### Advertiser
The company running an affiliate program in Affitor.

### Affiliate Link
A partner-specific referral link that includes tracking information, through the `?via=` or `?aff=` parameter (the program's **Partner link parameter**).

### Attribution
The process of crediting a conversion to the correct partner. Current public docs describe first-party tracking with a 60-day default window and first-click attribution: the partner whose click first brings in a customer keeps that customer.

### Attribution Window
The time period during which a tracked click can still receive credit for a later conversion. Public docs currently describe a 60-day default window.

## B

### Invoice billing
The current public payment-tracking model where the advertiser keeps collecting end-customer payment in their own checkout/Stripe account, and Affitor attributes conversions then bills through its invoice workflow.

## C

### Click
A tracked affiliate visit created when someone lands via a partner link.

### Commission
The amount earned by a partner after a sale is attributed and processed through the commission workflow.

### Customer Key
Your internal customer/user identifier. It appears as:
- `customerKey` in the browser helper
- `customer_key` in the tracking API payloads
- `affitor_customer_key` in Stripe metadata

## H

### Hold Period
The review/protection period before a commission becomes available for payout operations.

## P

### Partner
Any individual or organization promoting an advertiser's product in exchange for commission.

### Payout
The transfer of cleared partner earnings through Affitor's payout workflow.

### Performance-based Pricing
A pricing model where fees are tied to partner-generated revenue rather than a monthly subscription.

### Platform Fee
Affitor's fee on partner-generated revenue: $0 until a program's affiliate-driven revenue reaches $10,000, then 3.5% of each affiliate-driven sale. The threshold is counted per program.

### Program ID
The identifier for your Affitor program. It is used in tracker setup, test flows, and Stripe metadata. Find it in the program menu under **Program settings** → **Business**, where **Program ID** is shown with **Copy**.

## R

### Recurring Commission
A commission structure where a partner can keep earning on subscription renewals for a defined duration or lifetime, depending on the configured program rules.

## S

### Server-side tracking
The server-to-server revenue tracking method — your backend calls `POST /api/v1/track/sale`.

### Signup Helper
The browser-side helper call used after a successful signup: `signup(customerKey, email)`.

### Stripe metadata
The metadata Affitor uses to attribute Stripe Checkout payments, typically:
- `affitor_click_id`
- `affitor_customer_key`
- `program_id`

## T

### Test Mode
A testing path that creates test events without affecting production attribution or commission data.

### Tracking
The system that connects click, signup, and sale data so revenue can be attributed to the correct partner.

## W

### Webhook
An automated event notification. Affitor uses Stripe webhooks to process payment attribution in the Stripe integration.

### Withdrawable Balance
Partner earnings that have cleared the hold/review workflow and whose invoice the brand has paid, so the partner can withdraw them.

## Related resources

- [What is Affitor?](/docs)
- [How Affitor Works](/docs/getting-started/how-it-works)
- [Pricing](/docs/getting-started/pricing-performance-model)